Most consumers don’t realize that when they click “Contact Agent,” they’re usually not speaking to the listing agent. More often than not, they’re talking to someone who paid to be featured on the page. Someone who may not know the seller, the upgrades, or even what city the home is in.
And then there’s the Zestimate.
A home recently received an offer for $12.5 million. Zillow said it was worth $6 million. That’s a $6.5 million difference. Not exactly a rounding error.
🪧 No offense to the robots, but they haven’t seen your kitchen remodel, or your neighbor’s yard that hasn’t been landscaped in over a year.
Zestimates are a starting point, not gospel.
If you really want to know what your home is worth, let’s walk it together. I’ll price it with strategy, not guesswork. Because an algorithm can’t sell your home. I can.
Yes, I’m holding a sign. No, I’m not just doing it for the photo.
You might also hear Zillow in the news soon. Compass is suing them over a rule that blocks listings from appearing on Zillow, unless they’re posted there within 24 hours of being marketed anywhere else. That move takes away control from sellers and agents who want to test the market privately first.
Compass believes this rule is unfair and hurts consumers, and the case could reshape how listings are shared, how buyers find homes, and who holds the power in real estate.
Long story short, strategy should be in the hands of real experts, not an algorithm.
