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The Annie Clougherty Team

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The Value of Expertise in Real Estate Success

I made this video when I first took this listing. ⠀ Great real estate agents are worth their commission, as they have the...

  • Annie Clougherty
  • January 8th, 2025
  • 2 min read
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I made this video when I first took this listing.

⠀

Great real estate agents are worth their commission, as they have the expertise to handle complex situations that arise during a transaction.

⠀

In July of 2022, I met with a homeowner who wanted to sell his property. He had purchased the house recently & had already moved out due to regret purchasing the home. He had started some renovation projects, but didn’t complete them. He contacted me to see if I could list the home, but also manage getting it in better condition. He requested that I reduce my commission to match the online agencies he found.

⠀

I explained to him that I would be unable to reduce my commission. I emphasized my stats & marketing compared those online. After a few weeks, the homeowner contacted me & agreed to hire my team. We began working on the property with our vendors by completing the repairs needed. We also staged the house & put it on the market.

⠀

Unfortunately, the market in that neighborhood took a downturn & it remained unsold. Despite multiple open houses, we received few offers, & the homeowner was unwilling to accept any of them. This cycle of marketing, showing, & hosting open houses continued for months until we received an offer that the homeowner agreed to.

⠀

However, another obstacle emerged when the buyer did an inspection on the property. It revealed that the roof had broken tiles & that the material was discontinued, with a class-action lawsuit. We could not find any company willing to make repairs, & the entire roof needed to be replaced.

⠀

Given the high price & the property’s time on the market, we had a decision to make should the Buyer walk from the deal. I decided to negotiate with everyone & we all agreed to contribute a portion to a credit for the repair, with myself, the buyer’s agent, & the seller & buyer sharing the burden.

⠀

Many agents may not discuss, & some may refuse to offer credits. However, in my experience, it is sometimes necessary to make business decisions & negotiate commissions based on those decisions. If I had negotiated my commission down in the beginning, I would not have been able to step in & offer a credit.

⠀

Agents, thoughts?

 

 

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About the author

Annie Clougherty

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With over 20 years of experience, Annie Clougherty has built a reputation as one of the top real estate agents in Orange County, California, and nationwide. Representing both buyers and sellers, Annie’s expertise spans across coastal Orange County, where her deep understanding of the community and market trends sets her apart. Recognized by both her peers and industry leaders, Annie has been listed as one of the top agents in the country by the Wall Street Journal’s “Real Trends” report, ranking in the Top 1½% of agents nationwide for sales volume from 2019 to 2024. She has also consistently been ranked among the top 100 real estate agents in California. Joining Compass in its early days, Annie has been a part of its growth from 2,200 agents to over 30,000 nationwide. This network gives her unparalleled resources and connections, benefiting her clients at every stage of their real estate journey. Annie’s strategic approach, honed through years of navigating competitive markets, ensures her clients achieve the best outcomes. Whether marketing high-end properties in Newport Coast or negotiating contingent offers, her professionalism and dedication shine. Beyond real estate, Annie stays active in her community. From participating in the Newport Beach Distinguished Citizens Program to raising funds through events like Air Band, she values giving back and strengthening community ties. Annie Clougherty combines local expertise, a nationwide network, and a proven track record of excellence to deliver exceptional results for her clients.
With over 20 years of experience, Annie Clougherty has built a reputation as one of the top real estate agents in Orange County, California, and nationwide. Representing both buyers and sellers, Annie’s expertise spans across coastal Orange County, where her deep understanding of the community and market trends sets her apart. Recognized by both her peers and industry leaders, Annie has been listed as one of the top agents in the country by the Wall Street Journal’s “Real Trends” report, ranking in the Top 1½% of agents nationwide for sales volume from 2019 to 2024. She has also consistently been ranked among the top 100 real estate agents in California. Joining Compass in its early days, Annie has been a part of its growth from 2,200 agents to over 30,000 nationwide. This network gives her unparalleled resources and connections, benefiting her clients at every stage of their real estate journey. Annie’s strategic approach, honed through years of navigating competitive markets, ensures her clients achieve the best outcomes. Whether marketing high-end properties in Newport Coast or negotiating contingent offers, her professionalism and dedication shine. Beyond real estate, Annie stays active in her community. From participating in the Newport Beach Distinguished Citizens Program to raising funds through events like Air Band, she values giving back and strengthening community ties. Annie Clougherty combines local expertise, a nationwide network, and a proven track record of excellence to deliver exceptional results for her clients.

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