Ever caught yourself watching those Progressive commercials with Dr. Rick, trying to stop people from turning into their parents? Selling your home on your own can feel a bit like that. You might start thinking, “I can do this—it’s just like when my parents sold their house.” And then suddenly, you're stuck in a For Sale By Owner nightmare, and Dr. Rick’s advice doesn’t seem so out there anymore.
Just recently, I heard about an agent who received a package from a FSBO seller whose home has been on the market for—wait for it—two years. Two. Whole. Years. If selling a home on your own was that easy, we’d all be doing it in our spare time. But let’s be real—who wants to spend two years on a project that’s supposed to be "simple"?
Take one of my current listings as an example. It took eight months to get an offer. Is that typical? Maybe not, but this home was unique, and we needed the perfect buyer. So what did it take? Fresh paint, new floors, a solid marketing plan with professional photos, videos, floor plans, a PR campaign, and a catered launch (because who doesn’t love a good launch party?). Over 100 showings, 200+ buyer inquiries, and memberships to every real estate platform you can think of—MLS, LoopNet, and more.
And, of course, the social media push: YouTube, TikTok, Instagram. You’ve got to be everywhere these days. Then came negotiating multiple offers, keeping emotions out of it, and getting the best price and terms for the sellers. Staying in escrow? That’s a whole different challenge—it takes experience, diligence, and a cool head.
So, if you're considering going the DIY route for selling your home, remember: it’s not as easy as it looks on TV. While Dr. Rick might help you avoid turning into your parents, my team and I are here to make sure you avoid spending two years trying to sell your house.
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